Polar

Found on local grocery store shelves, this brand redesign focuses on simplifying and modernizing the brand. Using simple illustrations and color schemes, each jar of sliced preserved fruit communicates to the consumer the product. The illustration style, desaturated colors and script typeface work together to create a an accessible product that not only taste good but look good. The packaging uses a minimally designed band for the label, confidently revealing the content of the jar.

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